OUR PEOPLE
Wayne Lifshitz is a business leader, a natural connector and partnership broker, with more than 15 years' experience advising senior executives at start-ups, small businesses, federal agencies and non-profits. With experience working in more than 20 countries he has managed all functions of an organization and quickly deduces solutions for complex problems. Wayne is a serial entrepreneur and inventor with two patents and six trademarks. A polymathic intrapreneur, Wayne has repeatedly demonstrated success in developing and improving business ideas and processes.  He has pitched his products on Pitchmen and Discovery Channel and been featured on more than two dozen TV shows including Good Morning America, Tonight Show with Jay Leno and Rachel Ray.  He turned down Shark Tank three times. Read more here. He likes judo too. 

Our support staff include graphic designers, web design experts, SEO/SEM experts, ecommerce professionals, financial modelers, content writers, researchers and lawyers.

​​OUR AFFILIATIONS 

The Kennin Company​

START-UP ADVISOR, MENTOR and INVESTOR

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Working with GMU-MEC client 

WHY KENNIN
Kennin is the first of the seven virtues of the Samurai warrior. It translates to fortitude and perseverance. Of the seven virtues, there is perhaps no greater than can be ascribed to the entrepreneur. Entrepreneurs must confront a myriad of challenges when starting and sustaining a business. The samurai training centered on martial arts as well as the development of mind and body. It is equally important for the entrepreneur to maintain a healthy body and train the mind to develop concentration, judgement and a positive attitude in order to persevere in the midst of great challenge.

At Kennin we will ensure you persevere and build the fortitude to succeed.